Bonfire Stories

Stories matter. This is one place we tell ours. We are storytellers for brands.

This study from social influence marketing platform provider Crowdtap found millennials trust User Generated Content just as much as professional reviews. UGC is also 20% more influential when it comes to purchasing and 35% more memorable than other types of media. Marketers need to understand that the game has changed…   High-res

This study from social influence marketing platform provider Crowdtap found millennials trust User Generated Content just as much as professional reviews. UGC is also 20% more influential when it comes to purchasing and 35% more memorable than other types of media. Marketers need to understand that the game has changed…

Video is the dominant language of the digital world.

Every day, companies unleash “brand videos” to describe their mission, vision and values or “explainer videos” to showcase a product. But they have become, in the words of one smart writer you may have heard of, “full of sound and fury, signifying nothing.” 

The ability to stitch together a string of visual clichés is not the same thing as telling the true story of your business or product.  This parody of bad corporate videos from stock footage company Disolve makes this point all too well. If it seems eerily familiar, that’s because it is.

Online shopping site Shopify took a look at data from 37 million social visits that converted to 529,000 orders. They found that Facebook remains the top source of visits and accounted for 85% of sales. Pinterest and Twitter followed far behind Facebook. They also point to the growing role of nerd-herd site Reddit as a online shopping referral channel - it increased by over 150% in 2013.     High-res

Online shopping site Shopify took a look at data from 37 million social visits that converted to 529,000 orders. They found that Facebook remains the top source of visits and accounted for 85% of sales. Pinterest and Twitter followed far behind Facebook. They also point to the growing role of nerd-herd site Reddit as a online shopping referral channel - it increased by over 150% in 2013.  

The Branding Gap in #StartupEast

By Allan Gates

Marketing for startup technology companies can be a tricky thing.

Startups are usually launched by people with a technology background and, not surprisingly, the dominant focus is on building the product and finding funding. Marketing is generally an afterthought in these early days. That creates a branding gap that can have serious consequences for East Coast startups.

We’re not alone in this.

Recently a smart post from Israeli Venture Capitalist Michael Eisenberg made the rounds. In the post, Eisenberg notes that Israel produces many strong technology companies but they often don’t break out and reach their full potential. He blames this on the fact that many Israeli companies are “inept at messaging, branding and positioning.”

According to Eisenberg, the most successful startups have “great messaging and branding from the start. That great messaging inserts these early companies into key conversations and helps themself-fulfilltheir destiny. It makes them H O T. Hot companies get talked about and get invited to the right conferences and events and it is a positive feedback loop that helps propel these companies. Solving messaging and how you deliver that message creates a critical foundation for building leading and dominant businesses.”

Eisenberg lays out the reasons why he feels Israeli companies fail at branding. Reading it, some interesting parallels emerge with the East Coast Startup community.

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We’re Hiring a Web Developer

Web Developer

Bonfire Communications is looking for a web developer to work with a team of professionals developing digitally focused marketing and communications campaigns for some of the best clients on the East Coast.

The ideal candidate is:

  • A nice person who plays well with others
  • An independent worker
  • Good at juggling multiple tasks
  • Proficient with web development tools (and constantly learning)
  • Able to create cross-browser compatible and standards compliant HTML, CSS and JavaScript
  • Knows his or her way around WordPress
  • Can perform usability and functionality testing
  • Active in social media
  • A new university or college graduate or up to four years’ experience
  • Loathes Nickelback with a passion some find unsettling

How to Apply

Send an email to donna@bonfirestories.ca with your CV and links to your own site and sites you have worked on as a student, staff or a volunteer.

About Bonfire

Bonfire is an integrated marketing and communications agency that tells stories for brands. Based in the Red Rose Tea building in Saint John, NB, Bonfire works with clients throughout Eastern Canada.

The Year-End Ask

by Donna Gates

As 2013 winds down, there are ‘Best of’ lists, and ‘Worst of’ lists, and resolutions and reflection. There is also the deadline for charitable giving as the tax year draws to a close. In fact, the American Cancer Society is running a celebrity-filled ad to herald their accomplishments and a call to action for donors for December 31st.

As you are thinking of where you’ll give, here are some things to keep in mind.

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