Where did the fracking issue go?

Posted by Allan Gates on Sep 3, 2014 9:08:00 AM

As the incumbent Progressive Conservatives began the New Brunswick election campaign nearly two weeks ago, it was clear that making the election a referendum on “fracking” shale gas was part of their strategy.

With the Liberals calling for a moratorium on the controversial practice, fracking was lined up to be a classic “wedge" issue that would force voters who may not be inclined to vote PC to end up casting a vote for the Tories in order to make fracking a reality. The desired narrative was clear – fracking will create jobs, and only the Conservatives will support fracking.

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Topics: Social Media, Twiiter, Social PR, NB Election

The #NBVotes Battleground

Posted by Allan Gates on Aug 28, 2014 9:37:31 AM

While Facebook, with its 400,000 potential New Brunswick voters, is a huge opportunity for political parties to engage with voters during the New Brunswick election, Twitter is another important, though quite different, social media battleground. It is home to many “regular” New Brunswickers, but also a high percentage of journalists, political partisans and, unfortunately, an unhealthy number of “trolls” who live to complain.

It’s also been a platform for lively debate during the first week of the election. Based on data acquired by using the Sysomos platform, Bonfire has found nearly 20,000 mentions of the New Brunswick election on Twitter between August 21 and August 27.

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Topics: Twiiter, Social PR, NB Election

Liberals and Tories Duel on Facebook

Posted by Allan Gates on Aug 27, 2014 1:53:00 PM

As part of Bonfire’s analysis of social media usage in the New Brunswick election campaign, today we look at how the two main parties have used Facebook to communicate with voters since August 21. 

Based on the Liberal Party and Conservative Party primary Facebook channels, the data suggests two different strategies, with two different results, in the early stages of the campaign.

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Topics: Facebook, Social PR, NB Election

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