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Get to know our new Art Director, Jonathan Selig

Posted by Elizabeth Grant on Apr 16, 2015 1:05:00 PM

 

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Topics: Bonfire

The Risk Paradox

Posted by Allan Gates on Apr 1, 2015 2:52:00 PM

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Topics: Writing, Storytelling, Brand, Creative, Inbound Marketing

7 Storytelling Tips from Great Writers

Posted by Allan Gates on Mar 26, 2015 9:55:00 AM

The best marketing today revolves around great storytelling, not mindless advertising. People are overwhelmed with information – if you want to succeed you need to make them pay attention and care. To do that, your stories need to connect with your audience emotionally. 

No one “opts-in” to boring stuff. We have a world of choices at our fingertips.

But telling great stories isn’t easy. In fact, it can be pretty damn hard. People are too often trained to be “professional” when writing for business purposes. Unfortunately professional has become a synonym for boring, verbose and officious. That doesn’t work. 

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Topics: Writing, Storytelling, Marketing, Creative

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