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Liberals and Tories Duel on Facebook

Posted by Allan Gates on Aug 27, 2014 1:53:00 PM

As part of Bonfire’s analysis of social media usage in the New Brunswick election campaign, today we look at how the two main parties have used Facebook to communicate with voters since August 21. 

Based on the Liberal Party and Conservative Party primary Facebook channels, the data suggests two different strategies, with two different results, in the early stages of the campaign.

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Topics: Facebook, Social PR, NB Election

Facebook and the New Brunswick Election

Posted by Allan Gates on Aug 22, 2014 9:06:00 AM

It’s day two of the New Brunswick election campaign.

Hammers are busy pounding signs into the ground, and candidates are stalking voters in Tim Hortons coffee shops across the province. 

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Topics: Social Media, Facebook, Social PR, NB Election

Social Media in the New Brunswick Election

Posted by Allan Gates on Aug 21, 2014 8:22:00 AM

It’s election time in New Brunswick. 

Today marks the launch of the campaign that will see five political parties fighting for 49 seats in the New Brunswick Legislature. On September 22, the people will decide who will govern New Brunswick for the next four years.

Social media has become an important part of election campaigns in North America. In the last election, a grassroots movement effectively used Facebook to marshal opposition to the proposed sale of NB Power. It became a significant factor in the campaign.

Will social media be a major influence on the 2014 election? That remains to be seen.

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Topics: Social Media, Twiiter, Social PR, NB Election

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