St. George, New Brunswick is a wonderful town located between Saint John and St. Stephen. We had the chance to work closely with some outstanding volunteers with the St. George Business Improvement Area (BIA) group in developing a new brand for the community. Earlier this week we unveiled the brand and logo in presentations to the Town Council and members of the community.
At Bonfire we believe that good place branding comes from within the community. Our job is more like a translator, to interpret the community’s values and beliefs and present that in a tidy marketing package. So we spent a lot of time in St. George and talked to many local residents in focus group sessions and one-on-one meetings. We found that people in St. George really love their town – it’s a welcoming place, safe and nurturing, all surrounded by some of the best scenery in the Maritimes. In St. George, the idea of community means something special – people care about their neighbours and go out of their way to help in times of need.
Bonfire picked up a Gold Ice Award recently for top logo and identity in a celebration of the best advertising and marketing in Atlantic Canada. It’s nice recognition from our peers from outside the region who judged the work.
Say hello to Melanie McEwen, the latest person to join our team at Bonfire.
A graphic and web designer, she’s a Saint John native who recently graduated from the New Brunswick College of Craft and Design. Melanie is already an award winner, having picked up the Charlotte Glencross Award for Excellence in Design while at the College. A web design fanatic with a soft spot for typography, Melanie will work closely with Lise Hansen.
Bonfire was proud to be a sponsor of Saint John’s Harvesting The Arts festival, organized by the great folks at Fusion Saint John. (And check out Lise’s fantastic illustration on the poster.) A huge crowd of people enjoyed a brilliant fall day with music, food and arts. Congratulations to everyone at Fusion who worked so hard on the festival.
Storytelling has become the “trend of the moment” in marketing.
That’s unfortunate. Business trends come and go but storytelling is much more fundamental to our collective society than any buzzword.
Miley Cyrus, once a Disney sweetheart, is now a hypersexualized pop star, twerking her way to notoriety. And cash.
As art, we can pretty much agree there isn’t anything there, just soulless autotuned pop songs and cultural appropriation. We’ve seen this all before. But as a radical repositioning of a product, maybe there are things marketers can learn from Billy Ray’s daughter. And make no mistake; Miley is a product, not an artist.
Every day thousands of press releases are issued in North America, fueling a bunch of websites and clogging up the inboxes of reporters and newsrooms.
Most of those news releases are met with a resounding “Meh” from the media.
Why? Because if something is in a news release, it probably isn’t news. Seems kinda contradictory, but it isn’t.
Bonfire checked out the International Startup Festival in Montreal along with a very smart and passionate group of entrepreneurs from the East Coast. This is what we found.
Sign of the times…check out the new sign at Bonfire HQ in the Red Rose Tea building with the office reflected in glass…