Is Your Brand Telling A Good Story?

Posted by Allan Gates on Jul 25, 2014 8:40:00 AM

Branding is one of those marketing buzzwords that has been used so often it has lost much of its meaning. But branding is vital for any company, and particularly for startups. 

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Topics: Logo Design, Storytelling, Brand, Startups, MVM

What’s your startup story?

Posted by Allan Gates on Jul 18, 2014 9:35:24 AM

Positioning and messaging is one of five key steps in Minimum Viable Marketing for startups. It’s something you need to spend time on in the earliest days of your company.

As a startup, you probably have a carefully honed, 30-second “elevator pitch.” That’s great, but most of your conversations last longer than 30 seconds. At least they do if they are going anywhere. Or maybe you’ve got a longer pitch full of clichés like “disrupt” and “revolution” that sound pretty much like every other startup pitch from the last 10 years. No surprise – clichés take root quickly.

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Topics: Social Media, Brand, Twiiter, Social CEO, Startups, MVM, Facebook

Some Bonfire News

Posted by Allan Gates on Jul 16, 2014 9:22:13 AM

Bonfire is now a year-and-a-half old. We’ve made lots of new friends and have clients throughout the Maritimes, and a few beyond. We’ve added staff and are currently looking for more. (Great designer? Call us.)

Donna Redmond Gates was key to getting Bonfire rolling. She’s done great work for many of our clients and served as our “Office Mom,” providing muffins and other sustenance when workloads and stress were high. But now that we’ve learned to walk on our own, it is time for Donna to return to her first love of fundraising for not-for-profits.

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Topics: Bonfire, Charity

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