Social Media Gets Served...

Posted by Elizabeth Grant on Jul 29, 2014 8:07:55 AM

Most of us have something of a love-hate relationship with social media. We rely on it, but then sometimes it's hard to take it that seriously. 

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Topics: Business

Is Your Brand Telling A Good Story?

Posted by Allan Gates on Jul 25, 2014 8:40:00 AM

Branding is one of those marketing buzzwords that has been used so often it has lost much of its meaning. But branding is vital for any company, and particularly for startups. 

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Topics: Logo Design, Storytelling, Brand, Startups, MVM

What’s your startup story?

Posted by Allan Gates on Jul 18, 2014 9:35:24 AM

Positioning and messaging is one of five key steps in Minimum Viable Marketing for startups. It’s something you need to spend time on in the earliest days of your company.

As a startup, you probably have a carefully honed, 30-second “elevator pitch.” That’s great, but most of your conversations last longer than 30 seconds. At least they do if they are going anywhere. Or maybe you’ve got a longer pitch full of clichés like “disrupt” and “revolution” that sound pretty much like every other startup pitch from the last 10 years. No surprise – clichés take root quickly.

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Topics: Social Media, Brand, Twiiter, Social CEO, Startups, MVM, Facebook

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