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The #NBVotes Battleground

Posted by Allan Gates on Aug 28, 2014 9:37:31 AM

While Facebook, with its 400,000 potential New Brunswick voters, is a huge opportunity for political parties to engage with voters during the New Brunswick election, Twitter is another important, though quite different, social media battleground. It is home to many “regular” New Brunswickers, but also a high percentage of journalists, political partisans and, unfortunately, an unhealthy number of “trolls” who live to complain.

It’s also been a platform for lively debate during the first week of the election. Based on data acquired by using the Sysomos platform, Bonfire has found nearly 20,000 mentions of the New Brunswick election on Twitter between August 21 and August 27.

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Topics: Twiiter, Social PR, NB Election

Liberals and Tories Duel on Facebook

Posted by Allan Gates on Aug 27, 2014 1:53:00 PM

As part of Bonfire’s analysis of social media usage in the New Brunswick election campaign, today we look at how the two main parties have used Facebook to communicate with voters since August 21. 

Based on the Liberal Party and Conservative Party primary Facebook channels, the data suggests two different strategies, with two different results, in the early stages of the campaign.

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Topics: Facebook, Social PR, NB Election

Facebook and the New Brunswick Election

Posted by Allan Gates on Aug 22, 2014 9:06:00 AM

It’s day two of the New Brunswick election campaign.

Hammers are busy pounding signs into the ground, and candidates are stalking voters in Tim Hortons coffee shops across the province. 

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Topics: Social Media, Facebook, Social PR, NB Election

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