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The Lost Opportunity of PEI’s Bonergate

Posted by Allan Gates on May 15, 2015 11:17:00 AM

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Topics: Marketing, Brand, Creative, Crisis Communications, Social PR

Simple Is Good

Posted by Allan Gates on May 1, 2015 12:42:00 PM


Simple is good. Simple is clear. Simple works.

So why do so many businesses get wrapped up in the need for complexity in marketing and communications?

Every day we see product announcements, blog posts, news releases and more filled with reams of unnecessary detail and big fancy words to explain concepts that, if they are any good, are actually simple.

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Topics: Writing, Storytelling, Brand, Creative

Social Media Cover Photo Cheat Sheet

Posted by Allan Gates on Apr 24, 2015 8:39:00 AM

This infographic, shared by our partners at HubSpot, is a handy reference tool for you to keep track of the right cover photo sizes for different social media platforms. When you’re designing your profile pic or cover photo, refer to this infographic so that you can be sure you’re using the perfect size. The result will be a more professional look for your brand, and a bigger audience for your content. 

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Topics: Social Media, Brand, Creative, Social PR

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