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7 Storytelling Tips from Great Writers

Posted by Allan Gates on Mar 26, 2015 9:55:00 AM

The best marketing today revolves around great storytelling, not mindless advertising. People are overwhelmed with information – if you want to succeed you need to make them pay attention and care. To do that, your stories need to connect with your audience emotionally. 

No one “opts-in” to boring stuff. We have a world of choices at our fingertips.

But telling great stories isn’t easy. In fact, it can be pretty damn hard. People are too often trained to be “professional” when writing for business purposes. Unfortunately professional has become a synonym for boring, verbose and officious. That doesn’t work. 

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Topics: Writing, Storytelling, Marketing, Creative

Is Your Brand Passing the “Yeah Right” Test?

Posted by Allan Gates on Mar 13, 2015 9:32:00 AM

The Toyota Camry is many good things. 

It is a safe, reliable and relatively affordable family car. It’s solid transportation. Toyota has sold millions of them.

But the Camry is not bold. Not even close.

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Topics: Storytelling, Marketing, Brand, Creative, Inbound Marketing

The Power of Context

Posted by Allan Gates on Mar 2, 2015 10:45:39 AM

Consider this picture.

 

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Topics: Storytelling, Marketing, Brand, Creative

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